Eleven Experience Taps Backbone Media to Support Public Relations
CRESTED BUTTE, Colo. (February 29, 2016) – Eleven Experience, the world’s foremost provider of once-in-a-lifetime experiences, has teamed up with Backbone Media to target active lifestyle markets.
Eleven owns and operates eight luxury properties across the globe including five star accommodations in Iceland, Crested Butte, Chile, the Bahamas, Amsterdam and a yacht in Florida. At each location, Eleven creates unforgettable experiences for its guests with activities like world-class snowcat-skiing, heli-skiing, fly fishing, hiking, biking and more, all led by renowned professional guides. Eleven’s adventures are hand-crafted and tailor-made for every guest.
“Our mission is to hear our guests say, ‘that was the best day of my life,’” says Jenny Jeffery, Eleven’s director of global branding and marketing. “Backbone works with best-in-class outdoor and active lifestyle brands whose gear and products make many of the adventures we provide possible. We see tremendous synergy and possibilities in this partnership.”
“Eleven offers vacation experiences that people with a passion for adventure dream about,” comments Backbone Media PR Director and Partner Ian Anderson. “We’re excited to connect Eleven to both our clients and our friends in the media.”
About Eleven Experience:
Our mission is to custom-make powerful experiences that impact the people who impact the world. Whether heli-skiing near the Arctic Circle in Iceland or casting for bonefish on a remote island in the Bahamas, Eleven experiences are a different kind of escape. We are not found in traditional destinations. Our lodges, chalets and beach houses are miles from the main road – in a historic farming village high along the French-Italian border, on a rugged river in Patagonia, and in other unique locations away from the crowd.
In each destination, world-class food and lodging are combined with guided outdoor activities on mountains, in the backcountry, and on the water for guests of all ages and skill levels. In urban locations our guides gracefully introduce guests to local culture, knowledge and places known only to native insiders. No matter where in the world they may be, every facility has five-star accommodations, award-winning chefs, extensive wine cellars, saunas, steam rooms, spas, and friendly, expert guides who will show your clients new dimensions of life, friendship, family and adventure.