BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Honey Stinger Names Kelly Knowles Vice President of Sales

With 30 years of industry experience, Knowles will drive long-term growth strategies for the brand

Kelly Headshot copy.jpg

STEAMBOAT SPRINGS, Colo. (Feb. 18, 2019) — Honey Stinger, the award-winning manufacturer of honey-based nutritional products, announced today the appointment of Kelly Knowles as the company’s vice president of sales. 

 Knowles brings a breadth of experience to his new role at Honey Stinger, having worked in the consumer packaged goods industry for more than 30 years. His background includes more than 20 years of high-growth brand sales management in private equity-based business for Brynwood Partners owned companies, and most recently he held the position of senior vice president of sales for Pearson Candy Company. 

“I am honored by the opportunity to join the Honey Stinger team and help the brand continue building on the tremendous momentum it has already generated,” said Knowles. “Additionally, as an avid cyclist and skier, I am excited to be a part of Honey Stinger’s renowned company culture.”

As vice president of sales, Knowles will provide, execute and oversee dynamic growth strategies for Honey Stinger products both nationally and globally.

“As our business expands, Kelly will play a vital role in promoting continued, sustainable growth for the Honey Stinger brand,” said Rich Hager, co-owner of Honey Stinger. “He brings the ideal combination of knowledge, skills and experience for this position, and we are thrilled to welcome him to our team.”

Knowles will be based at Honey Stinger’s headquarters in Steamboat Springs, Colo. 

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About Honey Stinger

Founded in 2001 in Steamboat Springs, Colo. and still proudly based in the same location, Honey Stinger makes great tasting, convenient honey-based nutrition products using real, responsibly sourced ingredients. Fueling top elites and everyday enthusiasts alike, Honey Stinger is designed to elevate performance. The company’s diverse product offering includes waffles, gels, chews, energy and cracker bars, protein bars and more, providing natural, sustained energy for every endeavor. Honey Stinger products can be found at sporting goods retailers, grocers, convenience stores and online at www.honeystinger.com.

 

 

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