BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Honey Stinger Announces Equity Investment by Factory LLC

STEAMBOAT SPRINGS, Colo. (Oct. 18, 2018)—Honey Stinger, the award-winning manufacturer of honey-based nutritional products, today announced an equity investment by Factory LLC.

Factory LLC is an operating company with $250M of investable capital used to acquire meaningful equity stakes in high potential food, beverage and pet health companies. The new partnership will give Honey Stinger access to Factory’s unique innovation center to accelerate their growth, and provide access to resources and tools to support this growth. Factory’s staff includes experts in sales, marketing, innovation and food science, operations, finance and more.

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"We are really excited to partner with Honey Stinger, a company that has established itself as one of the premier sports nutrition brands on the market,” said Rich Thompson, founder and managing partner at Factory LLC. “Our partnership will allow Honey Stinger to broaden its reach through amplified marketing and distribution programs. Factory will also focus on innovation to expand the company’s offering of great new performance-based products.”

“The Honey Stinger brand was born from a decades-long family tradition, so our passion for honey-based nutrition is deeply rooted,” said Bill Gamber, Honey Stinger co-founder and president. “We are very proud of the growth we have achieved and the career opportunities we’ve been able to provide to our team here in Steamboat. As we look to continue building on that growth, it is important for us to choose partners who understand the value of our heritage and share our passion for creating exceptional products. Factory brings the ideal combination of experience, expertise, vision and resources to help drive Honey Stinger forward.”

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The equity investment by Factory is just one of several key milestones announced by Honey Stinger this fall. In September, Honey Stinger launched a new flavor in its popular Organic Cracker N’ Nut Butter Snack Bar line, Cashew Butter & Milk Chocolate, and also became one of just three brands to earn the Made With True Source Honey certification from NSF International.

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About Factory LLC

Factory LLC is a team of experienced consumer packaged goods operators who acquire meaningful equity stakes in high potential food, beverage and pet health companies and partner with them to rapidly build value. With $250M of investable capital and based in a custom-built 40,000 sq. ft. innovation and scale-up facility in Bethlehem PA, Factory’s 30-person team provides hands-on expertise, resources and relationships to make value and drive growth. To learn more, visit www.Factory-LLC.com.

About Honey Stinger

Located in Steamboat Springs, Colorado, Honey Stinger makes convenient, nutritious and great-tasting honey-based foods including energy and snack bars, 70% organic protein bars, organic energy gels, organic waffles, gluten free organic waffles, and organic chews. Fueling the country's top cyclists, runners, triathletes and teams, including USA Nordic, Honey Stinger products may be found at specialty sporting goods retailers, grocers, convenience stores and online at www.honeystinger.com.

Media Contact:

Kara LaPoint, Backbone Media

kara.lapoint@backbonemedia.net

970-963-4873, ext.144

NSF International Certifies First Products to Made With True Source Honey™ Program