BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Honey Stinger Joins USA Nordic as Official Nutrition Sponsor

Honey Stinger Joins USA Nordic as Official Nutrition Sponsor

STEAMBOAT SPRINGS, Colo. (Jan. 23, 2017) — Honey Stinger, the leading manufacturer of honey-based nutritional products, today announced that it will partner with USA Nordic as the organization’s official nutrition sponsor. Honey Stinger will proudly supply honey-based nutrition, including its Organic Waffles, Gluten Free Organic Waffles, Organic Energy Chews, Organic and Classic Energy Gels, Energy Bars, Snack Bars and Protein Bars, for the U.S. Ski Jumping and U.S. Nordic Combined Teams.

Honey Stinger has fueled the top Nordic athletes for years in an unofficial capacity, during training and competition in the company’s hometown of Steamboat Springs, before the team relocated to Park City, Utah, in 2002.

“Honey Stinger has a strong relationship with USA Nordic, which dates back a number of years to when the top-ranked U.S. Nordic athletes lived and trained in Steamboat Springs,” said Bill Gamber, Honey Stinger co-founder and president. “We were proud to support Nordic and Nordic combined athletes back then, and we’re super psyched to now officially partner with the team.”

“Throughout my career, I’ve relied on Honey Stinger’s great products to fuel my training and competition because they provide organic, sustained energy when I need it most, like when I earned an Olympic gold medal in Nordic Combined in Vancouver,” said Billy Demong, USA Nordic executive director. “Our new partnership is powerful because our history with Honey Stinger dates back to the development of their first prototype bars, when we contributed ideas and feedback, and the Honey Stinger brand has seen exponential growth since that time.”

While Honey Stinger is a longtime sponsor of many professional cycling teams, including the UnitedHealthcare Pro Cycling Team, the Axeon Hagens Berman Cycling Team, the Yeti Fox Enduro Team and the Bontrager Off Road Team, USA Nordic is the first winter sports team the brand will sponsor to-date. Through its grassroots Hive Program, Honey Stinger sponsors thousands of individual endurance and action sports athletes nationwide.

With its new partnership, Honey Stinger will have a sampling presence and signage at all domestic USA Nordic competitions. For more information on USA Nordic, please visit: www.usanordic.org. For more information on Honey Stinger and its products, please visit: www.honeystinger.com.

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About Honey Stinger

Located in Steamboat Springs, Colorado, Honey Stinger makes convenient, nutritious and great-tasting honey-based foods including energy and snack bars, protein bars, organic energy gels, organic waffles, gluten free organic waffles, organic chews, and organic waffles and energy chews for kids. Fueling some of the country's top cyclists, runners, triathletes and teams, Honey Stinger products may be found at specialty sporting goods retailers, natural food grocers and www.honeystinger.com.

About USA Nordic

USA Nordic is the parent organization for Nordic Combined and Ski Jumping in the United States, providing support and guidance to the nations clubs and coaches while overseeing the National elite teams. To stay connected please visit www.usanordic.org and subscribe to our newsletter!

Media Contacts:
Mackenzie Carroll
Backbone Media
mackenzie.carroll@backbonemedia.net
970-963-4873 ext.142

Billy Demong
Executive Director, USA Nordic Sport
billy@usanordic.org
435- 901-1749

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