BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Deadheads Rejoice: Chaco Introduces New Grateful Dead Sandal Collection

Deadheads Rejoice: Chaco Introduces New Grateful Dead Sandal Collection

ROCKFORD, Mich. (November 11, 2018) – Just in time for the Holiday gifting season, outdoor lifestyle brand, Chaco, will introduce a new collection of sandals featuring iconic symbols and designs inspired by the legendary Grateful Dead.

Available beginning Black Friday, the collection includes Z/1 and Z/2 sandals for men and women, featuring the famous Steal Your Face graphic, tie dye designs, dancing skeletons and ‘Grateful Dead’ logo patterns. Some styles feature colorful printed footbeds, an all-new and category-leading design innovation that Chaco began offering in 2018.

“Both Chaco and Deadhead fans have been asking for more since we dropped our first collection of Grateful Dead sandals for the band’s 50th anniversary in 2015,” said Josh Weichhand, Creative Director of Chaco. “We’re seeing a resurgence of Grateful Dead fashion and products in the marketplace, so the timing is perfect to dive back into the band’s archives for a new round of Dead-inspired styles. They’re perfect gifts for the Deadhead’s in our lives and our live music-loving friends and family.”

Chacos have long been the footwear of choice for outdoor concert and festival-goers, loved for their versatility, comfort, and vibrant colors and patterns. Recognizing this intersection with the longstanding, dedicated Grateful Dead fan community, the brand saw an opportunity to expand their offerings to reflect the lifestyles and passions for fans of both. The Grateful Dead collection sandals come outfitted with high-performing ChacoGrip™ outsoles and are assembled at Chaco’s factory in the Rockford, Michigan.  

The Chaco Grateful Dead collection is available now at Chacos.com/gratefuldead.

About Chaco:
Born on the river in 1989, Chaco builds premium footwear for the outdoor-minded. As a result of the brand’s proprietary LUVSEAT footbed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to all Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us at www.chacos.com, Facebook: Chacos, Instagram: ChacoFootwear, Twitter: Chacousa.  

Chaco and Topo Designs Team Up to Release Second Collaboration Collection

Chaco and Topo Designs Team Up to Release Second Collaboration Collection