BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Chaco and United By Blue Launch Summer Collab

Chaco and United By Blue Launch Summer Collab

Chaco and United By Blue Launch Summer Collab

Collection includes limited-edition, co-branded apparel, swimwear, sandals, and accessories

ROCKFORD, Mich. (May 08, 2017) – Just in time for hot summer days, two outdoor brands that share a deep connection to the water have teamed up to create a collection of exclusive products.  Chaco, the iconic footwear brand founded by a river guide, and United By Blue, an apparel brand committed to cleaning up the country’s waterways, have launched a collaboration that includes board shorts, tee-shirts, a backpack and a hat, as well as Chaco sandals featuring original strap designs inspired by ocean waves.

“We’ve always admired United By Blue for their commitment to cleaning up the oceans and waterways that we all hold dear, as well as their stylish and sustainably-sourced range of products,” said Chaco brand manager Josh Weichhand. “It’s been an honor to work together on both a product collection and a river clean-up that celebrates the DNA of both of our brands.”

United By Blue marketing manager Mike Cangi said, "We've been known to wear Chaco's sandals around the UBB office, so we jumped at the opportunity to collaborate on a custom design. We love that every Chaco product is designed to take you from the water to the land and back again, and the collection we created together is tailored to that lifestyle."

Available now at Chacos.com, Unitedbyblue.com, United By Blue retail locations and select Chaco dealers, the water-inspired collection was designed to be used outside.  To celebrate the collaboration, the brands converged in Rockford, Michigan on May 6 for a river clean-up project at the White Pine Trail Access Area of the Rogue River. To get involved in future clean-up projects, visit https://unitedbyblue.com/pages/cleanups

About Chaco: Born on the river in 1989, Chaco builds premium footwear for the outdoor-minded. As a result of the brand’s proprietary LUVSEAT footbed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to all Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us at www.chacos.com, Facebook: Chacos, Instagram: ChacoFootwear, Twitter: Chacousa.  

Chaco is a part of Wolverine Worldwide's Outdoor and Lifestyle Group.

About United By Blue: United By Blue is an outdoor brand driven by the belief that every living creature is united by the blue of our world's oceans and waterways, and we all share the responsibility to protect them. Our pledge unites our beliefs with our business: For every product sold, we remove one pound of trash from the oceans and waterways through company-organized cleanups. All apparel and accessories are made using sustainable materials and responsible factories. United By Blue products can be found in more than 300 outlets nationally and in our stores in Philadelphia and Manhattan.  

 

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