BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

PrintShop by MyChacos Offers Completely Customizable Sandals with Digital Printing

PrintShop by MyChacos Offers Completely Customizable Sandals with Digital Printing

PrintShop by MyChacos Offers Completely Customization Sandals with Digital Printing

ROCKFORD, Mich. (February 25, 2019) – Chaco, the iconic outdoor lifestyle brand, announced today a major enhancement to its popular MyChacos custom footwear program. Featuring a full suite of digital printing options, PrintShop by MyChacos allows customers to create their own wearable art using the Z/Sandal as a canvas for self-expression. 

PrintShop by MyChacos allows customers to upload their own artistic creations—photography, graphic designs, sketches and other artwork—and print them directly onto the webbing and the LUVSEAT footbed of Chaco Z/Sandals with a simple and intuitive online design tool. Customers can also choose from a collection of curated images and customize them with their own color selections. Each pair of custom sandals is then assembled by hand in Chaco’s Michigan manufacturing facility and shipped to customers.  

“It’s been incredible to see the unique and creative designs Chaco fans have come up with since we launched the MyChaco program over six years ago” said Josh Weichhand, Chaco’s creative director. “PrintShop will take our customization capabilities to another level, encouraging people to express themselves through their personal works of art, photography and design.” 

Custom styles from the MyChacos program start at $130 for made-in-the-USA Classic Z/Sandals with Classic footbeds. For an additional $10, customers can access PrintShop features to customize their sandals with digital printing.  

To inspire and showcase the capabilities of the PrintShop, Chaco is partnering with renowned landscape artist Rachel Pohl for a limited-edition collection of printed Z/Sandals featuring her original designs. Pohl’s collection will launch alongside a co-branded film about her approach to creating artwork in the outdoors. Learn more at Chacos.com/RachelPohlArt.   

About Chaco: 
Born on the river in 1989, Chaco builds premium footwear for the outdoor-minded. As a result of the brand’s proprietary LUVSEAT foot bed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to all Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us at www.chacos.com, Facebook: Chacos, Instagram: ChacoFootwear, Twitter: Chacousa.   

Chaco Footwear Celebrates Color with Z/Chromatic Collection of Sandals

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The Last Flip Flops You'll Ever Buy: Chaco Footwear Introduces New Line of Repairable Sandals

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