BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Chaco Partners with Duct Tape Then Beer on "Safety Third" Podcast Featuring Paddy O'Connell

Chaco Partners with Duct Tape Then Beer on "Safety Third" Podcast Featuring Paddy O'Connell

ROCKFORD, Mich. (May 23, 2018) – “Safety Third,” a new podcast from Duct Tape Then Beer, the creators of “The Dirtbag Diaries,” launches today. Hosted by Paddy O’Connell and Elizabeth “Rage Kitty” Nakano and presented by Chaco Footwear, the podcast will explore ideas that define the outdoor community and the stories behind them. The podcast will feature interviews with guests whose ideas and values have been forged by adventure. 

The first episode, “Channel Risk Into Reward,” features big wall climber, former wingsuit flyer and guidebook author, Chris McNamara. McNamara believes risky outdoors pursuits are essential, but questions what happens when something vital has the potential to kill you.  

Listeners will also hear Molly Ryan and Mike O’Connell as they discuss the trials, tribulations and discoveries created over 40 years of marriage; Director of the Colorado Outdoor Recreation Industry Office Luis Benitez who thinks we should act more like the oil companies in an effort to protect our public lands; and entrepreneur Jainee Dial who faced the devastating loss of her soulmate and forged a new path for grief.  

“Chasing an idea is daring. It comes with risks,” says Fitz Cahall, creative director for Safety Third. “Each of our guests made a choice in life to temporarily put intellectual, career, financial, even personal safety aside to chase an idea, hence the name – Safety Third.” 

The first four episodes of season one will release on May 23, 2018, with new episodes coming out every two weeks through August 2018. Season two episodes will release in October 2018. Listeners can subscribe to Safety Third Podcast on iTunes, Stitcher and Google Play.  

Safety Third is presented by Chaco Footwear, an iconic lifestyle brand with strong ties to the outdoors and adventure. Chaco’s sponsorship of the podcast is the latest in a long line of initiatives to support storytelling through various mediums, including collaborations with The Outbound Collective and Cabin-Time to create content and art inspired by the outdoors. 

About Safety Third
More fun than a powder day. Riskier than leaping from a mountain. Weirder than week on the playa. Paddy O’Connell and Elizabeth “Rage Kitty” Nakano take you on a wild traverse of the ideas that define the outdoor community and the stories behind them. No topic is taboo. Safety Third is a production of Duct Tape Then Beer and brought to you by Chaco Footwear. Please visit www.safetythirdpodcast.com, Facebook: SafetyThirdPodcast, Instagram: @safetythird_podcast, Twitter: @safety3rd_pdcst 

About Duct Tape Then Beer
Through films, podcasts and strategic campaigns, Duct Tape Then Beer creates work that fosters connections to the natural world and strengthens the bonds that define the outdoor community. Based out of Seattle, DTTB is part  creative agency, part media company. 

About Chaco
Born on the river in 1989, Chaco builds premium footwear for the outdoor-minded. As a result of the brand’s proprietary LUVSEAT™ foot bed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to all Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us at www.chacos.com, Facebook: Chacos, Instagram: ChacoFootwear, Twitter: Chacousa.   

 Chaco is a part of Wolverine Worldwide’s Outdoor and Lifestyle Group. 

Chaco and Topo Designs Team Up to Release Second Collaboration Collection

Chaco and Topo Designs Team Up to Release Second Collaboration Collection

Outdoor Icons Chaco and NRS Team Up for Limited-Edition Collaboration

Outdoor Icons Chaco and NRS Team Up for Limited-Edition Collaboration