BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Outdoor Icons Chaco and NRS Team Up for Limited-Edition Collaboration

Outdoor Icons Chaco and NRS Team Up for Limited-Edition Collaboration

GRAND RAPIDS, Mich. (May 1, 2018) – Chaco and Northwest River Supplies, Inc. (NRS), two iconic whitewater brands, have collaborated to create limited-edition sandals in recognition of the 50th anniversary of the Wild and Scenic Rivers Act.

The National Wild and Scenic Rivers System was created by Congress in 1968 to preserve rivers with outstanding natural, cultural and recreational value. The Act recognizes the importance of protecting the special character of these rivers, while also recognizing potential for their appropriate use and development.

“We saw opportunity to celebrate the Wild and Scenic Rivers Act through a partnership with NRS,” said Josh Weichhand, Chaco director of marketing. “Both Chaco and NRS were born on the river and continue to work and recreate there while promoting responsible use and access to these wild places.”

To demonstrate Chaco’s support for wild and scenic rivers everywhere, the brand is making a $10,000 donation to American Rivers® and their 5,000 Miles of Wild campaign, assisting in the protection of rivers and riverside lands nationwide.

“Our company is made up of passionate rafters, whitewater kayakers and anglers whose lives are intimately connected with water,” said Mark Deming, director of marketing at NRS. “We’re excited to partner with Chaco to promote stewardship of these precious wild places.”

The NRS collection is highlighted by made-in-the-USA, limited-edition Z/Sandals, featuring a unique webbing design inspired by NRS’ iconic blue and yellow tie-down straps — pieces of gear that are staples of river life everywhere. The repeating “NRS-18” print speaks to 2018 as the 50th anniversary of the legislation. The sandals are available in men’s and women’s styles at Chacos.com, NRS.com and REI. Explore the collection at Chacos.com/NRS.

About Chaco
Born on the river in 1989, Chaco builds premium footwear for the outdoor-minded. As a result of the brand’s proprietary LUVSEAT Footbed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to all Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us at www.chacos.com, Facebook: Chacos, Instagram: ChacoFootwear, Twitter: Chacousa.  

Chaco is a part of Wolverine Worldwide's Outdoor and Lifestyle Group.

About Northwest River Supplies, Inc.
100% employee-owned NRS is dedicated to providing equipment, inspiration and expertise that empower adventures on the water. Since manufacturing the first purpose-built dry bag for rafters in 1974, the NRS name has stood for rugged, reliable outdoor gear built to the standards of professional outfitters and guides. Based in Moscow, Idaho, NRS is committed to the stewardship of clean, healthy waters for the well-being and enjoyment of all.

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