BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Chaco Rolls Out Munchies Collection of Snack-Inspired Sandals

Chaco Rolls Out Munchies Collection of Snack-Inspired Sandals

ROCKFORD, Mich. (April 20, 2018) – This spring, Chaco, the outdoor lifestyle footwear brand, will offer customers a fun, new product collection to chew on--limited-edition Z sandals inspired by popular snacks and sweets. On April 20, the new Munchies Collection will be available for customers looking to satisfy their Chaco cravings.

 “We dropped a limited run of taco-themed Chacos last year and we couldn’t keep up with the demand,” said Josh Weichhand, director of marketing for Chaco. “We have high hopes that the pre-baked designs in our Munchies Collection will be a hit as well.”

The Munchies collection includes  Z/1, Z/2 and ZX/2 Chaco sport sandals with straps that feature nachos, pizza and ice cream patterns for women, plus pizza, cookies, cheeseburgers and nachos for men.

Munchies is the latest in a long line of special-edition designs for Chaco, reflecting the lifestyles and passions of their customers. Other collections include Pac-Man and a series of sandals inspired by the National Parks .

The Munchies Collection will be available at select retailers and online at Chacos.com starting April 20, 2018, as a nod to a day that might call for heavier snacking. Chaco will also launch these snack-themed strap options on MyChacos – the custom footwear program where consumers can design their own Z Sandals. Learn more at Chacos.com/munchies.

About Chaco:
Born on the river in 1989, Chaco builds premium footwear for the outdoor-minded. As a result of the brand’s proprietary LUVSEAT footbed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to all Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us at www.chacos.com, Facebook: Chacos, Instagram: ChacoFootwear, Twitter: Chacousa.  

 Chaco is a part of Wolverine Worldwide’s Outdoor and Lifestyle Group.

Media Contact:
Bryson Ross
Backbone Media
Bryson.ross@backbonemedia.net
970-963-4873 x160

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