BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Haibike Moving U.S. Headquarters to Colorado

Haibike Moving U.S. Headquarters to Colorado

Denver (January 23, 2017) – Haibike, the pioneering German e-bike brand, is moving its U.S. headquarters from Simi Valley, California to Denver, Colorado and bringing on a new operations manager. The brand’s new office is located in southeast Denver and will house sales, service, marketing and logistics.

“Having our entire U.S. team working together under one roof will be instrumental to our future success,” says Ken Miner, Haibike’s U.S. director of sales. “Colorado is a forward-thinking, technology-driven state that places a high value on outdoor recreation. It’s the perfect place to establish Haibike as a leader in the emerging e-bike market.”

The acceptance of e-bikes in the U.S. market is increasing and Haibike sees a strong potential for future growth. During its 2016 fiscal year, Haibike more than doubled its U.S. sales.

“We are very excited Haibike chose Colorado for its new U.S. headquarters," said Governor John Hickenlooper. "Haibike is joining a prestigious list of innovative outdoor recreation companies that call Colorado home. Our outdoor recreation economy is booming, and businesses like Haibike are embracing our collaborative business climate, robust workforce, and global reach to find great success.”

Colorado invested heavily in bicycle and pedestrian infrastructure over the past several decades creating over 5,000 miles of trails. In 2015, Gov. Hickenlooper announced the Colorado Pedals Project, a four-year initiative to expand and elevate bicycle and pedestrian infrastructure and programs with the goal of becoming the "healthiest state in the nation."

“Haibike represents cutting edge technology in the e-bike space and they have deeply innovative historical roots for the global biking industry,” says Luis Benitez, director of the Colorado Outdoor Recreation Industry Office. “As e-bikes grow in both the commuter bike space as well as the mountain biking arena, we wanted to be sure the thought leadership for this segment of the industry resided in Colorado. Haibike is the perfect partner to help Colorado and the United States grow into this rapidly emerging segment of the outdoor industry.”

Haibike promoted Jed Paraso to head of operations for the new Denver facility. Paraso, who has worked in the e-bike market for over six years, will relocate from Simi Valley.

About Haibike
Winora Group CEO Susanne Puello and her husband Felix established Haibike in Germany in 1996, but its roots date back to 1914 when Susanne's great grandfather founded E. Wiener Retail Trading Company, a manufacturer of custom bicycles.

Haibike USA, established in 2015, is Haibike's North American subsidiary, exclusively selling the company's popular ePerformance collection of XDURO and SDURO electric pavement and mountain bikes as well as smartphone-connected commuter bikes. With superior Bosch, Yamaha and TranzX drive systems, Haibike is a pioneer in the bike industry, offering the most comprehensive ePerformance line in the world. For more information about Haibike USA, visit www.haibike.com.

About Colorado Outdoor Recreation Industry Office (ORec)
The Colorado Outdoor Recreation Industry Office provides advocacy, resources and support at the state level to help the Colorado Outdoor Recreation Industry thrive. The four pillars of the Colorado Outdoor Recreation Industry Office include Economic Development, Conservation and Stewardship, Education and Workforce Training, and Capturing Industry Innovations.

About Backbone Media
Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, content creation and media planning and buying. For over 18 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado. For more visit www.backbonemedia.net.

Media inquiries:
Amanda Tomkins
amanda.tomkins@backbonemedia.net
970-963-4873x136

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