BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Haibike Introduces Connected Commuter E-Bikes and Youth ePerformance Bikes for 2017

Haibike Introduces Connected Commuter E-Bikes and Youth ePerformance Bikes for 2017

Simi Valley, Calif. (September 8, 2016) – Haibike USA, exclusive distributor for the pioneering German e-bike brand, is pleased to introduce its 2017 bike lineup. Launching at Interbike this month, highlights of the line include a high-tech commuter e-bike featuring smart phone integration, the first ever ePerformance bike designed specifically for children and a new 150mm, plus-sized, all mountain eMTB.

“In addition to updating our entire line of XDURO and SDURO ePerformance mountain bikes, we’re really excited about some of our completely new platforms like the UrbanPlus and the HardFour for kids,” says Ken Miner, Haibike’s U.S. Director of Sales. “This is the most complete offering of bikes we’ve ever had, with a frame to fit every kind of rider on any terrain at any age.”

The new Haibike UrbanPlus is designed to be the ultimate commuter bike with a compact mid-drive motor that provides a pedal assist up to 28 m.p.h.  27.5” wheels with wide 2.4” tires help ensure a smooth, yet agile ride, perfect for navigating busy bike lanes. The UrbanPlus also features the new style="color:#3366FF">COBI style="color:#3366FF"> connected biking system. Using an intuitive smartphone mount and interface, COBI controls dynamic front and rear lights, a bike computer, navigation, music control, an anti-theft alarm, a bell tone and more.

The new SDURO HardFour 4.0 is the first ever youth ePerformance bike. With 24” wheels, it features all the technology and innovation of Haibike’s award-winning SDURO HardSeven, built to a smaller scale for younger riders. To ensure a safe yet thrilling ride, the Yamaha motor is governed to a top speed of 12 m.p.h.

The new XDURO AllMtn 8.0 is the most advanced and versatile all-mountain e-bike Haibike has ever created. The geometry is optimized to make the bike a stable climber while short (465 mm) chainstays and 150mm of front and rear travel keep the bike nimble and responsive on steep, technical downhills. The XDURO AllMtn 8.0 comes equipped with the reliable and powerful Bosch Performance CX mid-mounted motor and a 500 Wh Bosch performance battery. The 8.0 features 27.5” wheels with Schwalbe Nobby Nic plus-sized tires, Magura MT7 disk brakes and the new Magura Boltron inverted fork, designed specifically for e-bikes.

Haibike also launched a new and improved global website, offering consumers a more intuitive and user-friendly online experience: http://www.haibike.com. The entire Haibike 2017 line will debut in the United States at Interbike, September 21-23, 2016 in booth 5203.

About Haibike: Winora Group CEO Susanne Puello and her husband Felix established Haibike in Germany in 1996, but its roots date back to 1914 when Susanne's great grandfather founded E. Wiener Retail Trading Company, a manufacturer of custom bicycles.

Haibike USA, established in 2015, is Haibike's North American subsidiary, exclusively selling the company's popular ePerformance collection of XDURO and SDURO electric pavement and mountain bikes as well as smartphone-connected commuter bikes. With superior Bosch, Yamaha and TranzX drive systems, Haibike is a pioneer in the bike industry, offering the most comprehensive ePerformance line in the world. For more information about Haibike USA, visit www.haibike.com.

About Backbone Media: Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, content creation and media planning and buying. For over 18 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado. For more visit www.backbonemedia.net.

Media inquiries:
Amanda Tomkins
Amanda.tomkins@backbonemedia.net   
970-963-4873x136

Haibike Becomes First e-Bike Sponsor of the Sea Otter Classic

Haibike Becomes First e-Bike Sponsor of the Sea Otter Classic

Haibike Partners with Coastal Racing GNCC Race Team

Haibike Partners with Coastal Racing GNCC Race Team