BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Haibike Introduces World’s First Kid’s eBike

Haibike Introduces World’s First Kid’s eBike

Simi Valley, Calif. (December 20, 2016) – Haibike designs the first eBike specifically for youth riders. The new SDURO HardFour 4.0 is a high performance, pedal-assist, e-mountain bike, featuring 24-inch wheels for riders as young as eight-years-old.

The HardFour features the same technology and innovation of Haibike’s award-winning SDURO HardSeven ePerformance bike, built to a smaller scale for younger riders.

“It’s important to encourage kids to get outside and be active,” says Ken Miner, Haibike’s U.S. Director of Sales. “The HardFour will help kids increase their strength and stamina, while having fun at the same time. Now, kids can keep up and stay healthy too.”

To ensure a safe yet thrilling ride, the 500-watt Yamaha motor is governed to a top speed of 12 m.p.h. The HardFour features a Shimano 9-speed drivetrain, SR Suntour suspension lockout fork, hydraulic disc brakes, and Schwalbe tires.

The SDURO HardFour 4.0 is available at certified Haibike dealers. MSRP $2,599.99.

 

About Haibike: Winora Group CEO Susanne Puello and her husband Felix established Haibike in Germany in 1996, but its roots date back to 1914 when Susanne's great grandfather founded E. Wiener Retail Trading Company, a manufacturer of custom bicycles.

Haibike USA, established in 2015, is Haibike's North American subsidiary, exclusively selling the company's popular ePerformance collection of XDURO and SDURO electric pavement and mountain bikes as well as smartphone-connected commuter bikes. With superior Bosch, Yamaha and TranzX drive systems, Haibike is a pioneer in the bike industry, offering the most comprehensive ePerformance line in the world. For more information about Haibike USA, visit www.haibike.com.

About Backbone Media: Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, content creation and media planning and buying. For over 18 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado. For more visit www.backbonemedia.net.

Media inquiries:
Amanda Tomkins
amanda.tomkins@backbonemedia.net
970-963-4873x136

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