BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Stio Names Noah Waterhouse President and Chief Marketing Officer

JACKSON, Wyo. (February 21, 2019) - Stio, the mountain lifestyle brand based in Jackson Hole, Wyoming, has announced the promotion of Noah Waterhouse as its president and chief marketing officer. Waterhouse will report to founder and CEO Stephen Sullivan.

 In his new role, Waterhouse is responsible for ensuring the efficient function of Stio’s business to drive significant, sustainable growth. He will lead the executive team and bring together product development, operations, finance, marketing and sales teams to deliver on the vision of the founder, board of directors and senior management.

 “As one of our founding and most influential employees, Noah has served admirably in his role of chief marketing officer for the past four years and before that as our original director of marketing and sales,” said founder and CEO, Stephen Sullivan. “His leadership, disciplined planning, strategic and analytical skills have been instrumental in Stio’s rapid growth trajectory and I’m very confident handing over additional responsibilities to both support and enhance our annual operations and long-term business objectives. Noah’s promotion comes with not only my vote of confidence but the unanimous support of Stio’s board of directors and advisors.”

 “I’m very excited to be taking on an expanded role here at Stio,” said Waterhouse. “I look forward to working with the rest of the senior team in this new capacity to support our exceptional staff and position the company for continued growth.”

 As CMO, Waterhouse has led the company’s direct to consumer sales and marketing strategy while driving a compounded annual growth rate of 54 percent over the past five years. Prior to joining Stio, he was creative services director at Circ Design, where he led account strategy and business development efforts for the agency. He started his career as a partner and marketing director at RhinoSkin, a multi-channel manufacturer of handheld computer accessories. Noah is a former president of the Jackson Hole Community School Board of Directors, an avid skier and cyclist, and has called Jackson Hole home for 20 years.

###

About Stio®
Headquartered in the heart of the Tetons in Jackson Hole, Wyoming, Stio® was founded to inspire connection with the outdoors through beautiful, functional, and innovative products infused with the soul of mountain lifestyle. Stio’s “mountain town style meets backcountry performance” product is sold via Stio Mountain Studio™ retail stores, Stio® catalogs and the Stio® website. www.stio.com

Stio’s New Park City Mountain Studio Retail Store Now Open

Stio to Open Mountain Studio Retail Store in Park City, Utah