BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

New Belgium Brewing’s Tour de Fat Brings the Party Back

New Belgium Brewing’s Tour de Fat Brings the Party Back

Humankind’s greatest invention – the bike – takes center stage once again

(FORT COLLINS) New Belgium Brewing’s Tour de Fat, a traveling beer, music and bicycle festival, will turn the party out in six cities this year, offering a one-of-a-kind way to raise money for local non-profits, celebrate self-propelled two-wheel travel and dress up as your alter ego while enjoying world-class beers and action-packed entertainment. It all kicks off on June 30 in Chicago, IL, and wraps up in Tempe, AZ, on October 6.

“Our love for bikes runs deep at New Belgium, all the way back to our founding, “explained Tour de Fat Brand Manager, Sam Sawyer. “Tour de Fat is our Bike Love manifested in a way that uniquely blends fundraising, beer, bikes and bemusement. We’re anxious to get this spectacle back on the road this summer and we hope everyone joins us in giving back to local communities.”

Now in its 19th year, New Belgium’s Tour de Fat has raised more than $5 million for partnering non-profits since its inception. Tickets will cost $15 (children 12 & under are free) and will be available in advance online at www.newbelgium.com/tdf or at any of the box offices for Tour de Fat venues (pending availability).

Most tour stops will feature the wildly popular costumed bicycle parade, headlining musical acts and other revelry, including a touring ensemble of comedians, cirque performers, and general mayhemists. The touring ensemble cast includes Handsome Little Devils, Sedan Halen, Daredevil Chicken, and KOLARS. All world-class performers, Daredevil Chicken are celebrating a particularly big year after delivering a winning performance on ABC’s “The Gong Show.” 

“The goal for this year’s tour is to provide a low-cost, family-friendly event that’s jam packed with quality entertainment and amazing beers,” said Sawyer. “Tour de Fat is ever-evolving, and New Belgium’s employee owners are proud of the Tour de Fat’s carnival of creativity that gives back to communities.”

The 2018 Tour de Fat schedule is as follows:

 *Organization and headliner links available  here.  

*Organization and headliner links available here. 

Ticket sales are first come, first served. Information will be updated online in the weeks leading up to each event at www.newbelgium.com 

About New Belgium Brewing

New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work, one of the Wall Street Journal’s Best Small Businesses and tops Bicycling Magazine’s Best Companies for Cyclists. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire Amber Ale, New Belgium brews sixteen year-round beers: Citradelic Tangerine IPA, Fat Tire Belgian White, The Hemperor HPA, Voodoo Ranger IPA, Voodoo Ranger Imperial IPA, Voodoo Ranger 8 Hop Pale Ale, Voodoo Ranger Juicy Haze IPA, Sour Saison, Honey Orange Tripel, Dayblazer Easygoing Ale, Tartastic Fruit Beer Series, 1554 Black Lager, Bohemian Pilsner, Abbey Belgian Style Ale, Trippel and a gluten-reduced beer, Glutiny Pale Ale. To learn more, visit NewBelgium.com and follow the brewery on Facebook, Twitter or Instagram.

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