MTN OPS Selects Backbone Media as Public Relations Agency
SALT LAKE CITY (Dec. 1, 2016) – MTN OPS, the leader in outdoor energy and nutrition for active hunters and anglers, today announced it has partnered with Backbone Media to manage its public relations and communications strategy. Backbone will amplify MTN OPS’ momentum in the hunting market and will expand brand awareness to the broader active lifestyle space.
“MTN OPS has experienced tremendous growth since our launch, and we have a stacked deck of new products to announce in 2017, so it made sense to take our earned media strategy to the next level now,” said Jordan Harbertson, Co-Founder and Chief of Communications at MTN OPS. “Backbone Media caught our eye because of its strong track record in the outdoor and hunting space, and we are confident that they will be the ideal partner to help us expand our reach.”
“The MTN OPS brand has experienced incredible organic growth since its launch two years ago. With a core following and still a lot of upside among hunters, Backbone will pour gas on the fire in 2017,” said Nate Simmons, Backbone Media Managing Partner. “The MTN OPS management team has a strong grasp of the power of public relations, giving us the tools we need to reach media and consumers effectively.”
About MTN OPS
MTN OPS™ is an American owned and made, Performance-lifestyle Company that develops, manufactures, markets and distributes outdoor energy and nutritional products. Every product is formulated under the guidance of certified chemists, nutritionists and researchers. MTN OPS takes pride in a rigorous approach to ensure quality by constantly researching and developing new scientific based formulas, MTN OPS has helps you to train inside and conquer outside. For more information, visit www.getmtnops.com
About Backbone Media
Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, content creation and media planning and buying. For over 19 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado.