BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Maven Introduces New Premium Direct-to-Consumer RS.1 Rifle Scope

Maven Introduces New Premium Direct-to-Consumer RS.1 Rifle Scope

LANDER, Wyo. (Jan. 16, 2018) – Maven Outdoor Equipment Company, known for producing elite built-to-order optics, is pleased to introduce its first rifle scope, the RS.1.

Featuring a generous 2.5X-15X zoom and a 44mm objective lens, the new Maven RS.1 is built with Extra Low Dispersion Glass (ED Glass) so shooters experience true color rendering and maximum light transmission, ensuring a crisp target at high magnification. For added visibility at short range and quick, precision targeting at long-range, the RS.1 incorporates a technologically advanced first focal plane reticle into Maven’s proprietary MOA-1 Reticle and Simple Holdover Reticle (SHR) options.

“Originating from customer demand, we took input from ambassadors and industry experts to guide our design and iteration process,” said Brendon Weaver, Co-Owner and Designer at Maven. “The result, which we’re incredibly excited about, is a top-tier rifle scope at an approachable direct-to-consumer price.”

The RS.1’s exterior features capped MOA turrets with 0.25 MOA per click, a precise side parallax adjustment, and buttery smooth zoom adjustments. Durable anodizing resists wear, and precision-milled adjustments are easy to grab with gloves on cold, late-season mornings. Additionally, each RS.1 comes with Maven’s full coverage, lifetime warranty.

The Maven RS.1 will be available on Jan. 16, 2018, at a discounted pre-sell price of $1,000 at www.mavenbuilt.com.  Scope availability is anticipated for May 2018, at the full retail price of $1,200.  

About Maven

Maven is proud of its Wyoming roots and the free-roaming spirit that led to the creation of the brand. Using clean simple designs and the best modern materials and technologies, Maven empowers people by inviting them to actively participate in the creation of custom outdoor products they’ll own forever.

Media Contacts
Sloane Brown, Backbone Media
sloane.brown@backbonemedia.net
(970) 963-4873 ext. 161

Eric Whiting, Backbone Media
eric.whiting@backbonemedia.net
(970) 963-4873 ext. 170

Maven Introduces Elite, Customizable Spotting Scope

Maven Introduces Elite, Customizable Spotting Scope