BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Inboard Technology Rolls with Backbone Media

Inboard Technology Rolls with Backbone Media

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SANTA CRUZ, Calif. (August 16, 2018) – Inboard Technology, a company committed to urban  transportation solutions and the creator of the best-selling M1 Electric Skateboard, has hired Backbone Media as its public relations agency of record.

Co-founded by a mechanical engineer and a former professional kiteboarder, Inboard launched the M1 Electric Skateboard in 2015. Featuring dual in-wheel motors, a regenerative braking system, a swappable battery, and a phone app for firmware updates, the M1 quickly became the benchmark for electric skateboards. After the success of the M1, Inboard is now looking to use its expertise to develop other portable and affordable transportation devices.

“Our goal at Inboard is to provide transportation solutions that allow people to flow through urban environments effectively and enjoyably,” said Inboard co-founder and CEO, Ryan Evans. “Backbone’s previous experience, not only in active lifestyle markets, but in the tech and travel industries, makes them a perfect partner for us.”

Inboard envisions a world where transportation does not revolve around cars. Oftentimes commuters live within several miles of train stations or other transportation options but have no convenient method of getting to them. The M1 Skateboard is an efficient and portable transportation solution that solves this “last mile” problem.

“Cities are rapidly changing, and we have to reevaluate how we move around them,” said Ian Anderson, Backbone Media partner and PR director. “Inboard has quickly become a thought leader in urban transportation solutions and we are excited to help build the brand.”

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About Inboard Technology

Based in Santa Cruz, CA and with an office in Santa Monica, CA, Inboard Technology’s mission is to create a new breed of high-performance, lightweight personal electric rideables for urban transportation. Since its launch in 2014, Inboard has sold thousands of M1 Electric Skateboards, boasting best-in-class technology and performance. The company plans to develop more personal transportation devices in the near future and hopes to continue to challenge how people move through urban environments. For more information, visit www.inboardtechnology.com.

About Backbone Media

Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, media planning and buying. For more than 20 years, Backbone has worked with leading outdoor gear, apparel, technology, and food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and has been named Outside magazine’s “Best Places to Work.” For more about Backbone Media, visit www.BackboneMedia.net.

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