BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

HOKA ONE ONE Releases “The Speedgoat” Short Film

HOKA ONE ONE Releases “The Speedgoat” Short Film

HOKA’s new film reveals the origins of Karl “Speedgoat” Meltzer and his namesake shoe

Goleta, Calif. (July 31, 2017) –  HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), announces the release of its new short film, “The Speedgoat.”

“The Speedgoat” chronicles the running career of Karl “Speedgoat” Meltzer, the first HOKA-sponsored runner, who has won more 100-mile trail races than anyone and who set the speed record for the 2,190-mile Appalachian Trail in 2016. The film highlights his active childhood in New Hampshire and his current training in Utah’s Wasatch Mountains, documenting the training, career and motivations of this iconic professional athlete.

“HOKA is a brand that was born in the mountains, and a brand that originated with trail and ultra running,” said Lee Cox, Vice President of Sales and Marketing at HOKA ONE ONE. “Our partnership with Karl, our development of his signature trail running shoe, and our production of this entertaining and unconventional short film all reflect our continued commitment to the side of the sport that got us started.”

“The Speedgoat” also details Meltzer’s role in the development of the HOKA ONE ONE shoe that bears his nickname, the Speedgoat 2. Released in June, the style was designed with Meltzer in order to handle the rugged mountain trails on which he trains and races. 

The full film can be viewed at http://www.hokaoneone.com/speedgoat-2.html.

###

About HOKA ONE ONE
HOKA ONE ONE® is the fastest growing premium running shoe brand in the world. Two life-long runners launched HOKA in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, HOKA now offers shoes for all types of athletes who enjoy the unique ride the shoes provide. For more information visit www.hokaoneone.com or follow @hokaoneone #hokaoneone.

About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Koolaburra®, HOKA ONE ONE®, Teva® and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

HOKA ONE ONE Media Contacts
Alex Kurt
HOKA PR
alex.kurt@deckers.com

Elizabeth Carey
Backbone Media
elizabeth.carey@backbonemedia.net
970-963-4873 X 207 

 

HOKA ONE ONE UNVEILS WOMEN WHO FLY CAMPAIGN IN THREE-PART VIDEO SERIES

HOKA ONE ONE Introduces FLY Collection for Spring 2018

HOKA ONE ONE Introduces FLY Collection for Spring 2018