BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

HOKA ONE ONE Introduces FLY Collection for Spring 2018

HOKA ONE ONE Introduces FLY Collection for Spring 2018

Three new road models meld performance and style in new, lightweight running shoes

GOLETA, CALIF. (July 20, 2017) — HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), unveils its Spring 2018 line, including the new FLY collection. This line offers characteristic HOKA cushion and performance elements in a new, lightweight, visually-pleasing package designed to appeal not only to veteran runners but also a growing subset of fitness-focused runners. The line includes innovative updates to core models, and runners will appreciate cleaner, lighter, more durable uppers across the board. Highlights include improvements to the brand’s versatile, lightweight, all-terrain Challenger ATR, as well as its foray into lightweight stability trainers, the Arahi.

FLY
HOKA’s new FLY collection premieres sleek, lightweight footwear aimed at a new subset of runners who take their fitness seriously, but simultaneously care how their shoes look and feel as well as how they perform. The FLY collection introduces three new shoes to HOKA’s line designed to empower fitness runners who will enjoy HOKA’s ride characteristics along with a cleaner, simpler visual.

All three FLY models offer protection as well as propulsion with HOKA ProFLY technology in their midsoles. They feature a softer heel for a more forgiving landing—characteristic of high-cushioned HOKA models—as well as a firmer, more responsive forefoot for more propulsion and quicker turnover.

Lightweight and simple in its design, the Cavu offers a neutral performance trainer or racing shoe; it’s a serious shoe that will work for entry-level runners, and which features an entry-level price. MSRP $110

Adopted from the previous Clayton, the Mach features a clean design and an incredible weight-to-cushion ratio, allowing for everything from serious racing to everyday mileage. Its accommodating toebox and inherent stability offers something for every runner. MSRP $140

Trail/ATR
The Challenger ATR 4 features the same plush-but-lightweight midsole, accommodating toebox, and rugged outsole—including 4 mm lugs for off-road traction—as its predecessor, and it will still be a top lightweight product for both road and trail running. The toecap has been extended for additional protection from rocks and roots; the upper, meanwhile, will be both more breathable and more durable thanks to reduced overlays and more durable mesh. MSRP $130

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About HOKA ONE ONE®
HOKA ONE ONE® is the fastest growing premium running shoe brand in the world. Two life-long runners launched HOKA in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, HOKA now offers shoes for all types of athletes who enjoy the unique ride the shoes provide. For more information visit www.hokaoneone.com or follow @hokaoneone #hokaoneone.

About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Koolaburra®, HOKA ONE ONE®, Teva® and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

HOKA ONE ONE Media Contacts
Elizabeth Carey
Backbone Media
elizabeth.carey@backbonemedia.net
970-963-4873 X 207 

 

HOKA ONE ONE Releases “The Speedgoat” Short Film

HOKA ONE ONE Releases “The Speedgoat” Short Film

HOKA ONE ONE® ANNOUNCES COLLABORATION WITH OISELLE TO CREATE SPECIAL EDITION SHOE

HOKA ONE ONE® ANNOUNCES COLLABORATION WITH OISELLE TO CREATE SPECIAL EDITION SHOE