HOKA ONE ONE Debuts Asymmetrical Speed EVO R Track Spike
GOLETA, Calif. (June 28, 2016) — HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), continues to revolutionize running with today’s introduction of its asymmetrical Speed EVO R track spike.
After observing that 60 percent of a track athlete’s race is spent making left turns, HOKA ONE ONE approached the track spike category committed to addressing that imbalance. HOKA has reimagined a spike design that has remained largely unchanged for nearly a century.
Research was conducted by HOKA ONE ONE’s Innovation Team based in Annecy, France, identifying key problems racers experience on the track. They rallied to solve those problems and worked closely with elite athletes to fine tune a track spike that would handle the curve of the track.
“Our goal is to always make running faster more fun. We re-examined the track spike and took nothing for granted. We refined the spike plate, spike configuration and midsole support and cushioning,” said Jean Luc Diard, HOKA ONE ONE co-founder and vice president of innovation. “We worked closely with silver medalist Leo Manzano to make sure we didn’t miss any details, and we are excited to cheer on all our incredible athletes racing in the upcoming U.S. Olympic Track and Field Trials as they race in these new spikes.”
The Speed EVO R’s spikes are strategically placed for support and traction when rounding a turn. Stability while cornering is addressed by a medial midsole wrap, and a spike plate that supports the foot through the turns. A layer of EVA complements the breathable lightweight upper to deliver a cushioned, yet fast shoe. It is designed for races from the 800-meters up to 10,000-meters. The Speed Evo R weighs 4.1 oz. (men’s size 9) and 3.6 oz. (women’s size 7).
Watch HOKA ONE ONE athletes at the U.S. Olympic Track & Field Trials as they debut the Speed EVO R. The Speed EVO R will be available in a limited release nationwide in February 2017. MSRP is $130.
About the HOKA ONE ONE® brand
HOKA ONE ONE® is the fastest growing, premium running shoe brand in the world. Two life-long runners launched HOKA in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, HOKA now offers shoes for all types of athletes who enjoy the unique ride the shoes provide. For more information visit www.hokaoneone.com or follow @hokaoneone #hokaoneone.
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 142 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.
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