BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

HOKA ONE ONE Updates Best Sellers for Fall 2017

HOKA ONE ONE Updates Best Sellers for Fall 2017

Road, trail and all-terrain running shoes feature bold redesigns and signature HOKA technology

(GOLETA, Calif.), Dec 12, 2016 — HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), unveils its Fall 2017 line, which includes innovative updates to perennial favorites. Runners will appreciate a more accommodating fit, updated uppers and increased stability across the line. Highlights include improvements to the brand’s best-selling Clifton franchise, inspired by the effort to offer a lightweight, nimble shoe without sacrificing comfort and stability. A complete overhaul of the sleek Speedgoat trail shoe and updates to the all-terrain Stinson offer more rugged options.

Road
Lightweight and fast, the updated Clifton 4 offers the famed comfort of the earlier versions in a refined and sleek package. An updated foam midsole ensures the consistent cushioning runners expect from the Clifton line, while a wider and forgiving forefoot allows for an exceptionally smooth ride. Runners will appreciate the improved fit and breathable mesh upper that make this the best Clifton yet. MSRP $130.

All-Terrain
Built for distance, the Stinson 4 ATR is the answer to long, hard runs. This versatile all-terrain performer features a new last that provides a more accommodating forefoot fit and broad, stable platforms to help runners go the distance. Suitable for road or trail, the four millimeter lugs provide traction whatever the conditions. MSRP $160.

Trail
Developed with input from the new Appalachian Trail thru-run record holder, Karl Meltzer, and made to tackle any breed of trail, the Speedgoat 2 is fully redesigned to improve fit and durability. A new last offers more room in the forefoot and a wider midsole creates a more stable platform for the foot. The outsole features deeper, more aggressive lugs to hold up to all types of terrain and offer better traction. Grab this shoe when you mean business on the trails. MSRP $140.

The HOKA ONE ONE Fall 2017 collection will debut at trade shows this winter, including Outdoor Retailer Winter Market in Salt Lake City, Utah.

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About the HOKA ONE ONE® brand
HOKA ONE ONE® is the fastest growing premium running shoe brand in the world. Two life-long runners launched HOKA in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, HOKA now offers shoes for all types of athletes who enjoy the unique ride the shoes provide. For more information visit www.hokaoneone.com or follow @hokaoneone #hokaoneone.

About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Koolaburra®, HOKA ONE ONE®, Teva® and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

HOKA ONE ONE Media Contacts

Martha Garcia / HOKA PR Manager / martha.garcia@deckers.com / 805-967-7611 X 1357

Elizabeth Carey / Backbone Media / elizabeth.carey@backbonemedia.net / 970-963-4873 X 207 

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