BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

HOKA ONE ONE Runner Jim Walmsley Sets a Grand Canyon Record

GOLETA, Calif. (October 5, 2016) — Jim Walmsley, a recent addition to the HOKA ONE ONE ® (NYSE: DECK) elite running roster, set a new Fastest Known Time (FKT) on the iconic Grand Canyon Rim-to-Rim-to-Rim trail run. Walmsley completed the 42-mile trek, from the South Rim to North Rim and back, in 5:55:20, averaging a 8:27 per-mile pace over almost 20,000 feet of elevation change.

 

Walmsley, a 26-year-old who hails from Flagstaff, Ariz., beat the previous FKT time of 6:21:47 set by Rob Krar in 2013. He completed the record-setting run in the Challenger ATR 2 running shoes.

 

"The Grand Canyon is like a second home to me," said Walmsley. "As we celebrate the National Park Service centennial I'm excited to write my part in the history books of the Grand Canyon and celebrate this incredible place."

 

"We are so proud of Jim and his accomplishment," said Mike McManus, HOKA Senior Sports Marketing Manager. "The team at HOKA is excited to support athletes like Jim who are pushing the boundaries of running."

 

Walmsley is a graduate of the United States Air Force Academy, where he ran track and cross-country. He burst onto the ultrarunning scene in 2014 with a win at the JFK 50-mile race in Maryland, and went on to win six consecutive U.S. ultramarathons. Walmsley's titles this year include the Lake Sonoma 50-miler, Mesquite Canyon 50k, Moab's Red Hot 55k and Bandera 100k.

 

About the HOKA ONE ONE® brand

HOKA ONE ONE® is the fastest growing premium running shoe brand in the world. Two life-long runners launched HOKA in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stablity, HOKA now offers shoes for all types of athletes who enjoy the unique ride the shoes provide. For more information visit www.hokaoneone.com or follow @hokaoneone #hokaoneone.


About Deckers Brands

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands include UGG®, Teva®, Sanuk®, Ahnu®, and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, over 140 Company-owned and operated retailed stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal customers globally. For more information, please visit www.deckers.com. 

 

###

HOKA ONE ONE Updates Best Sellers for Fall 2017

HOKA ONE ONE Updates Best Sellers for Fall 2017

World-Class Triathletes Join the HOKA ONE ONE Elite Roster

World-Class Triathletes Join the HOKA ONE ONE Elite Roster