BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Hobie Opens New Doors to Adventure on the Water with Release of Mirage Passport Kayak

OCEANSIDE, Calif. (April 23, 2019) – Hobie, the leading manufacturer of premium kayaks and watersport products, today introduced the Mirage® Passport as the newest addition to its renowned lineup of pedal kayaks, powered by the brand’s signature MirageDrive – the original pedal propulsion system for kayaking. Maintaining Hobie’s acclaimed quality and durability, the Passport was built with simplicity in mind, delivering efficiency, ease of use, versatility and comfort in a highly accessible package.

“The Passport has been thoughtfully designed to help break down those barriers of entry that may be keeping people off the water, and make pedal kayaking both more accessible and even more approachable,” said Jason Kardas, Director of Engineering Product Management for Hobie. “The ultimate goal of the Passport is to be able to bringthe premium experience that Hobie’s MirageDrive technology has delivered for more than 20 years to a broader audience than ever before.” 

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With its excellent value, transportability, simple and sleek design and durable Thermoform construction, the Passport is a well-rounded boat that truly offers something for everyone, from novice to experienced kayakers alike. It is the ideal kayak for casual recreation and family outings, but is ready for all kinds of adventures on the water. Designed to accept most of Hobie’s vast array of accessories, the Passport is also a great, low-impact cross-training and fitness tool for fitness enthusiasts, and can be easily outfitted with additional angling equipment for recreational kayak fishing. 

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Powered by Hobie’s first-of-its-kind Classic MirageDrive pedal system, the Passport makes kayaking smooth and efficient, cruising seamlessly through the water. The shorter hull length and wider body provide superior stability, while the intuitive steering system and stowable rudder enable easy maneuvering. Standard equipment on the Passport includes a suspended mesh-back, aluminum-frame seat, two-piece aluminum paddle, two rod holders, accessory mounting tracks and the accessory mount that accepts the kayak sail and new Bimini. Kayakers will also enjoy ample storage space on the Passport, with molded-in, cross-bungee cargo areas on the bow and stern, as well as Hobie’s ‘twist-n-seal’ hatch. 

The new Hobie Mirage Passport will begin arriving at Hobie authorized dealers on Friday, April 26, at an introductory MSRP of $1,299 (excluding taxes and shipping). 

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About Hobie

Since 1950, Hobie has been in the business of shaping a unique lifestyle based around fun, water and quality products. From their headquarters in Oceanside, California, Hobie Cat Company manufactures, distributes and markets an impressive collection of watercraft worldwide. These include an ever-expanding line of recreation and racing sailboats, pedal-driven and paddle sit-on-top recreation and fishing kayaks, inflatable kayaks and fishing boats, plus a complementary array of parts and accessories. To learn more, visit www.hobie.com.

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New Hobie Compass Duo Tandem Kayak Launches at Paddlesports Retailer 2018

New Hobie Compass Duo Tandem Kayak Launches at Paddlesports Retailer 2018