BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Hobie Introduces New Mirage® Compass to Fleet of Pedal Powered Kayaks

Hobie Introduces New Mirage® Compass to Fleet of Pedal Powered Kayaks

OCEANSIDE, Calif. (Aug. 29, 2017) – Hobie, a leading manufacturer of premium kayaks and watersport products, today introduced its Mirage Compass as the newest addition to the brand’s wildly popular MirageDrive kayak line at Paddlesports Retailer in Madison, Wisconsin. The new Compass couples Hobie’s superior quality and innovative technology with a beautifully simple platform that is a balance of features and value.

“We looked at our customer base, and identified a void in the market that the Compass is targeted to fill,” said Doug Skidmore, President of Hobie. “Consumers are looking for a capable and affordable boat, which our engineers have designed. The Compass is a feature-rich platform that delivers the performance Hobie customers expect without compromise.”

Powered by Hobie’s innovative MirageDrive® pedal system with Glide Technology and constructed with a durable rotomolded polyethylene hull, the Compass offers maximum stability and speed for both the angler and the adventure seeker alike. Featuring a wide cockpit and deck area for standing, the Compass comes readily equipped to accept an extensive array of accessories for the avid fisherman. Standard equipment on the Compass includes underneath tackle storage room, a removable, breathable mesh-back seat, two rod holders, and transducer cavity ready to install a Lowrance Ready® fishfinder.

Kayakers will enjoy the Compass’ numerous storage compartments, drink holder, and easy steering system. A two-piece paddle for navigating shorelines or shallows is also included as standard equipment. The Mirage Compass will be available for purchase in early fall, starting at $1,949 MSRP

Visit Hobie booth F11 Aug. 29 through Sept. 1, at Paddlesports Retailer in Madison, to see the new Mirage Compass Kayaks.

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About Hobie: Since 1950, Hobie has been in the business of shaping a unique lifestyle based around fun, water and quality products. From their headquarters in Oceanside, California, Hobie Cat Company manufactures, distributes and markets an impressive collection of watercraft worldwide. These include an ever-expanding line of recreation and racing sailboats, pedal-driven and paddle sit-on-top recreation and fishing kayaks, inflatable kayaks and fishing boats, plus a complementary array of parts and accessories.

 

Hobie Introduces Mirage Eclipse Dura Series Pedalboards for Commercial-Grade Durability on the Water

Hobie Introduces Mirage Eclipse Dura Series Pedalboards for Commercial-Grade Durability on the Water

Hobie® Makes a Mega Splash at OR Demo Day With New Mega Mirage®.

Hobie® Makes a Mega Splash at OR Demo Day With New Mega Mirage®.