BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

HANAH Launches Cordyceps+, A Rare All-Natural Medicinal Mushroom Blend Wild-Harvested Directly From the Himalayas of Bhutan

HANAH's latest product continues the company mission to preserve ancient medical wisdom, adapt it in our modern lives and to provide consumers with a trusted source of authentic, wild Bhutanese Cordyceps Sinensis

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VENICE, Calif. – August 15, 2018 – HANAH, the creator of Ayurvedic superfood HANAH ONE, today announced the launch of its 2018 harvest of Cordyceps+, its first product from the kingdom of Bhutan, considered to be the “land of medicinal herbs.” HANAH Cordyceps+ is a powerful combination of wild Bhutanese Cordyceps sinensis, a rare Himalayan medicinal mushroom, with eight other herbs and minerals all wild-harvested from the untouched Bhutanese Himalayas. It is an ancient recipe based on the texts of the Sowa-Rigpa, the centuries-old Tibetan traditional medical system. HANAH launched an initial pilot batch of Cordyceps+ in April, which sold out in two weeks.

“Based on our ongoing work in India, we’ve been given rare and unique access to the kingdom of Bhutan and some of its most treasured herbal remedies. Cordyceps+ is the first of many products we feel extremely privileged to introduce to the North American market.” said Joel Einhorn, founder of HANAH. “The majority of supplements marketed as Cordyceps today are not actually genuine wild-harvested Cordyceps sinensis, but rather, they are artificially cultivated in a lab. HANAH’s Cordyceps are sourced from the wilds of the Bhutanese Himalayas and are 100% genuine. Having taken lab-grown Cordyceps for years, the difference in efficacy is staggering.”

Wild Cordyceps sinensis, one of the nine active ingredients in HANAH Cordyceps+, is a medicinal fungus that grows off the mummified remains of the ghost moth caterpillar at altitudes above 14,000 feet. It is one of the premier and most expensive tonics in the world at $10,000 per pound and has been used for thousands of years in Eastern medicine to improve mental and physical performance and to strengthen the immune system. Traditional Eastern healers have recommended Cordyceps sinensis, also called Yarsagumba or “winter worm, summer grass,” for all diseases either as a single medicine or combined with other herbs. Often nicknamed the “athlete’s ally,” this extremely rare adaptogen is also known for its ability to greatly enhance athletic performance.

“HANAH Cordyceps+ is a supplement I take every day to boost my stamina, energy and mental focus,” said Jimmy Chin, professional climber, mountaineer, skier, director and photographer, and HANAH ambassador. “I love that it’s a natural traditional medicine backed by modern science and that I can actually feel the benefits.”

HANAH Cordyceps+ is $168 for 30 capsules and is available exclusively through hanahlife.com in the United States.

About HANAH

HANAH’s mission is to preserve ancient medical wisdom and evolve it into remedies for modern living. The company is committed to sourcing only the highest-quality natural ingredients and producing them using ancient methods designed to deliver maximum results and health benefits. In doing so, HANAH supports local communities and their traditions. HANAH devotees include elite athletes Jimmy Chin, Travis Rice, Ian Walsh, Kit DesLauriers, Angel Collinson, Otto Flores and a host of entrepreneurs, wellness coaches, yogis and chefs. HANAH was founded in 2015 by Joel Einhorn, athlete and entrepreneur, and JR Smith, tech entrepreneur, board member of the Quickstep Pro Cycling Team and former CEO of AVG Technologies.

For more information about HANAH, visit www.hanahlife.com.

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