BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Filson x Mossy Oak: Iconic Styles Meet Classic Concealment

Filson x Mossy Oak: Iconic Styles Meet Classic Concealment

SEATTLE (Jan. 8, 2018) – Filson and Mossy Oak®, two hunting brands with longstanding legacies in the outdoors, have teamed up to create a Filson x Mossy Oak® product collection. Inspired by the demand of modern hunters for unfailing goods, the Original Mossy Oak® Bottomlands and Shadowgrass patterns will be featured on classic Filson Tin Cloth and Mackinaw Wool products.

Both companies have longstanding ties and deep roots with sportsmen. Filson, founded in 1897 in Seattle, originally outfitted prospectors who were making their way to Alaska’s Klondike Gold Rush, and the brand was later adapted by sportsmen seeking durable gear for harsh conditions. Mossy Oak®, founded in West Point, Mississippi, pioneered the camouflage industry and has been keeping hunters hidden from the eyes of their prey for more than three decades.

"It's great to see two brands with a shared heritage in hunting join forces to meet the demands of the modern hunter.,” said Alex Carleton, Creative Director at Filson. “We are excited to offer our classic Filson waxed cotton and mackinaw wool materials and products in the Bottomlands and Shadowgrass patterns this fall.”

The collection will include existing, classic Filson Tin Cloth products such as the Down Cruiser Vest, Insulated Jac-Shirt, and Field Duffle in the Original Mossy Oak® Shadowgrass pattern for the waterfowl and upland hunters. A benefit to big game hunters, the timeless functionality of Filson’s Mackinaw Wool will be available in Mossy Oak® Bottomlands camouflage as well.

“Filson has a long history of providing durable, yet comfortable clothing for hunters, farmers, anglers and various outdoors trades and passions,” said Chris Paradise, Chief Sales Officer of Mossy Oak. “We’re excited to have our longest-running camouflage pattern, Bottomland, on their quality, trusted gear. From work to the woods, Mossy Oak and Filson have you covered.”

The Filson x Mossy Oak® collaboration will be available in Fall 2018.

About Filson
Established in Seattle in 1897 to outfit prospectors headed for the Yukon, the company’s 120-year legacy is built upon its reputation for honesty, quality and durability. Filson's long-lasting gear is the choice of explorers, adventurers, ranchers, hunters, anglers, engineers and anyone with a passion for the outdoors. Over a century after its founding, the Filson headquarters remain in Seattle, Washington. For more information, go to Filson.com.

About Mossy Oak®
FILSON is an officially licensed partner of Haas Outdoors Inc. Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak. For more than 30 years, Mossy Oak has been a leading outdoors lifestyle brand that specializes in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Mossy Oak ProductionsMOOSE Media, Nativ NurseriesNativ LivingGameKeepers, GameKeepers Kennels and Mossy Oak Properties. Mossy Oak is the official camouflage of the National Wild Turkey Federation, Ducks Unlimited, Quality Deer Management Association and Mack’s Prairie Wings and the official pattern of B.A.S.S., MLF and Cabela’s Collegiate Bass Fishing Series.

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Media Contacts:
Sloane Brown, Backbone Media
sloane.brown@backbonemedia.net
(970) 963-4873, ext. 161

Bryson Ross, Backbone Media
bryson.ross@backbonemedia.net
(970) 963-4873, ext. 160

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