BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Coolcore® Launches Chemical-Free Thermoregulating Apparel Collection

PORTSMOUTH, N.H. (June 7, 2017) – Coolcore announces the release of its first comprehensive apparel collection featuring chemical-free cooling fabrics. The line incorporates Coolcore’s patented thermoregulation technology into unique, performance-ready designs with supreme comfort and flattering fits. Launching today, the line includes men’s and women’s technical tops and bottoms.

“This collection showcases our proprietary fabrics in styles that meet the same standards of excellence that our technology provides,” said David Ludd, Coolcore Vice President of Global Marketing. “With our own design language and proprietary features, we’ve incorporated on-trend silhouettes that are perfect for the demands of our consumers’ active lifestyles. We’re very excited to now offer shorts, capris and full length tights, perfect for yoga and running, in addition to updated tops.”

Women’s Featured Apparel

You’ve got the I-can-crush it spirit, you just need the tee to match. Made from lightweight stretch fabric, our Crush It short-sleeve tee keeps you cool when your workout heats up. Mesh panels add ventilation and style to a tee that performs anywhere your goals take you. Features mechanically-engineered, chemical-free cooling technology that never washes out or wears off, reflective details, mesh inserts for added ventilation, hypoallergenic fabric and up to UPF 30+ sun protection. MSRP $36

Keep cool and stride on with our Strider short. With strategically placed ventilation panels, an inner brief, and a lumbar seam pocket, the Strider will cool you down when you’re pushing your limits. Lightweight stretch fabric gives you free range of motion and reflective detailing keeps you going stronger, longer. Features mechanically-engineered, chemical-free cooling technology that never washes out or wears off, reflective details, mesh inserts for added ventilation, hypoallergenic fabric and up to UPF 30+ sun protection. MSRP $38

Need an extra push? Our Motivate running capris are moisture and sweat activated and will take you on a great adventure whether you’re hitting the road or trail. The harder you work the better you will feel. Features mechanically-engineered, chemical-free cooling technology that never washes out or wears off, reflective details, mesh inserts for added ventilation, hypoallergenic fabric and up to UPF 30+ sun protection. $65

Men’s Featured Apparel

All cooling, no chafing? Yea, we can do that. The Racer Tank is designed for a perfect fit, with no fabric to get in the way of your run and no restrictive tightness in the armpirt. Get the Racer and be as confident (and comfortable) on a quick walk as you are in a marathon. Features mechanically-engineered, chemical-free cooling technology that never washes out or wears off, reflective details, mesh inserts for added ventilation, hypoallergenic fabric and up to UPF 30+ sun protection. MSRP $35

Powered by Coolcore, the Impact Short sits just above the knee to give you the range of motion needed to take your workout to the next level. These shorts are all about comfort and mobility, featuring strategically placed pockets and an inner brief to keep the important stuff where it should be. If you’re looking for shorts to make an Impact on your performance, you’ve found them. Features mechanically-engineered, chemical-free cooling technology that never wears out, hypoallergenic fabric, reflective details, side pockets and a zippered back pocked, an inner mesh brief and up to UPF 30+ sun protection. MSRP $45

“We are so confident people are going to love how this collection wears that we are offering a 30-Day Happiness Guarantee on fit and comfort from here on out—regardless of the consumer’s activity,” said Coolcore CEO and President Kevin McCarthy. “As the retail landscape continues to evolve daily with a continued emphasis on direct to consumer strategies, this launch is initially rolling out in a very limited way. This is the first of many exciting launches we have planned this year, and we can’t wait to hear what our customers think.”

View the entire collection at www.coolcore.com

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About Coolcore:

Coolcore, the global leader in chemical-free thermoregulation fabrics, has partnerships to develop fabrics and finished goods for consumer brands throughout the world. The patented, chemical-free Coolcore fabrics deliver three distinct functions — wicking, moisture circulation and regulated evaporation, all which keep you cool, dry and comfortable.  Coolcore fabrics and technology are also used in all Dr. Cool recovery and relief products (Ice and Compression Wraps) which are designed to incorporate cold therapy and compression into any recovery regimen.  Coolcore fabric formulations have earned the prestigious "Innovative Technology" recognition from the Hohenstein Institute, a first for a U.S. company, and the only company globally to be awarded this recognition for “Cooling Power.”

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