BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Father's Day Gift Guide: Five Finds for the Fit Father

What better way to celebrate Dad than to play to his active lifestyle? Backbone Media has rounded up some great gift ideas that are sure to make his summer!

 

QALO Silicone Wedding Band

QALO – which stands for Quality, Athletics, Love and Outdoors – creates silicone wedding rings to fit any active lifestyle. The rings provide a safe, comfortable and functional alternative to traditional metal rings – awesome for travel, fitness, adventure and every day! Various styles and silhouettes are offered, and several are customizable, making this the perfect gift for dad. $24.95 (dependent on style)

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5.11 TacTec™ Plate Carrier 

This lightweight and comfortable weight vest features back yoke shoulder pads to distribute weight evenly, abrasion-resistant 500D nylon, and adjustable waist and tensional bands. It’s perfect for dads who want to take their training to the next level. $199 (Rogue weights can be purchased separately here.) Also available, the CrossFit® 2018 Edition TacTec Plate Carrier 

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Insulated Classic 64 oz

The Insulated Classic from Klean now comes with a new powder coating that's four times more durable to protect against dents and scratches. At a hefty 64 ounces, this bottle keeps drinks hot for 30 hours and iced for up to 100 hours. With 18/8 stainless steel construction, electropolished interior and a leak proof cap, this bottle is backed by the Strong as Steel guarantee. $59.95

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Swiftwick Flite XT Cross Training Sock

Ordinarily giving your dad a pair of socks for Father’s Day might feel like passive-aggressive revenge for making you mow the lawn all those years. But socks that will turn heads when he walks into his local CrossFit gym? That’s as legit as it gets. This past April, Swiftwick launched the world’s first cross-training sock, the Flite XT. The sock is by far the most technical sock on the market—an unusual fiber called olefin makes it incredibly durable, sustainable, and sweat-wicking (read: no blisters). It also has strong elastic around the ankle to offer targeted support during quick lateral moves, and flex channels in the forefoot to improve range of motion and moisture control. Another cool thing: Grip Dry Fiber, which actually grips the inside of your shoe with nano treads to provide better traction. It’s also 100% made in the USA. $19.99-$23.99

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Hobie Mirage Compass 

For Dads who fish, Hobie’s latest fishing kayak, The Mirage Compass, suits the novice and the expert angler. Hobie created the pedal-drive system for kayak fishing and it remains the best in the field. The Compass comes ready to build out with any kayak fishing accessory from Hobie—from fish coolers to the bait tanks to a transducer. At under $2,000, it’s the perfect entry into kayak fishing without sacrificing the quality Hobie is known for. Reverse pedal drive adds deftness on the water. $1949

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Backbone Media Grows with New Capabilities and Hires

Cairn Names Backbone Media PR Agency of Record