BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Boulder Boat Works Hires Backbone Media as PR Agency of Record

Boulder Boat Works Hires Backbone Media as PR Agency of Record

CARBONDALE, Colo. (February 20, 2018) – Boulder Boat Works, a leading manufacturer of hand-crafted premium drift boats, today announced Backbone Media as its communications agency of record. The Colorado-based agency will partner with Boulder Boat Works for public relations and media outreach.

Founded in the early 2000’s by true Colorado craftsmen, Boulder Boat Works offers a flexible solution for designing an angler’s dream drift boat. Inspired by the traditional McKenzie River Dory, Boulder Boat Works blends classic lines with modern technology by integrating custom wood accents and a durable polymer welded hull. Unlike heavy fiberglass and aluminum boats, the high-density polymer hull requires only a 5.5-inch draft, allowing anglers to slide over rocks without hesitation and explore water where other drift boats simply cannot reach. The boat they developed was nothing short of gorgeous and became the lightest, most durable, and easiest rowing drift boat on the market.

“We pride ourselves in designing and producing a truly unique drift boat built by Colorado craftsmen that are rugged and technical enough for all rivers, guides, and anglers. Our manufacturing flexibility allows us to produce boats ranging from functional to pieces of art.” said Tim McMahon, Owner and CEO of Boulder Boat Works. “We have incredibly unique stories to tell about our boats, and Backbone Media is the perfect partner to help us expand our audience.”

Representing over 50 category-leading brands, Backbone Media provides public relations and media buying services to companies targeting the active lifestyle marketplace. Founded in 1997, Backbone offers the creativity and capacity of a large agency while remaining authentic to its roots in the outdoors.

“We have clients all over the US and internationally, so it’s a rare pleasure to get to work with a company in the Roaring Fork Valley,” said Nate Simmons, managing partner at Backbone Media. “We are excited to partner with the premier drift boat manufacturer and look forward to hosting media in our backyard for factory tours and floats on the Roaring Fork River.”

About Boulder Boat Works

Since 2000, Boulder Boat Works has been in the business of craftsmanship and quality drift boats. From their headquarters in Carbondale, Colorado, Boulder Boat Works manufactures, distributes and markets an impressive collection of custom drift boats for anglers in search of the finest, and most durable drift boats on the market.

About Backbone Media

Backbone Media Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, content creation and media planning and buying. For over 20 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado.

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